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Mary Schmidt Marketing Troubleshooter
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You've got a great idea that will change your life, your company…maybe even the world.

Now what? How will you get funded? How do you translate lab perfection into real-world profit? How should you go to market? Etc. etc. etc.

I'll work with you to answer such questions and then implement the answers.

"Mary rolls up her sleeves to provide what's needed for success, from initial analysis to launch."
Mike Marett, EVP, Numerex
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What I Would Have Told GM About Facebook.

May 17, 2012

So, there I am.  In GM’s big conference room. All power-suited up. Powerpoint at the ready. What would I have said? (You can pretend I’ve got a beautiful Powerpoint set here, complete with compelling images [no stock photos] to reinforce my sound track blips below. There’s also a hand-out of the market scan I did for them that includes additional data points and recommendations. I’d be talking to the marketers on point after this overview presentation to the poobahs…if the poobahs don’t call security to have me kicked out the door. )

First, two data points from a recent Associated Press/CNBC poll:

1. 57 percent of users say they never click on Facebook ads or on Facebook’s sponsored content. About another quarter say they

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Contact Mary Schmidt Today!

505-856-2551

Social Media for Skeptics Workshop

Join me in Chicago June 12-13 for a brains-on workshop. You'll come away with fresh perspective and a results-focused plan you can really use (without losing your mind or blowing your budget.)

My colleague Al Hahn and I have developed a workshop for pragmatic technology services marketers and support managers.

No BS. No magical thinking. We'll be talking the reality of social media, not the hype. A bit of humor. A lot of common sense. A minimum of Powerpoint pontification. Hope you can join us!

Click for more details and reservations

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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