Just what I want - more ads!
Dow Jones VentureWire Alert: “Can you see what I’m saying? A growing number of online advertising start-ups would also like to see what you’re seeing, and despite privacy concerns surrounding targeted ads, these companies continue to attract major venture capital interest… WhenU.com Inc. - a provider of software-based contextual online advertising - has raised a $20 million Series A round from just one investor, ABS Capital Partners. WhenU.com bundles its software with free downloadable software applications, such as file share programs, or toolbars that reside on the desktop. The software then generates targeted online ads by analyzing keywords, Web addresses and search terms that consumers put into their desktop….WhenU.com and its investors say the company’s software is not spyware because it’s downloaded with the user’s consent, and doesn’t collect or transmit data to a centralized database as some online advertising companies do for the purposes of kicking back information to advertisers.”
Hmmm…so the hook is I can download apps…and then “oh by the way” as a “bonus” I’ll get more ads. Just what we all need… WhenU’s slogan is “advertising you want” - they’re going to have to tell me a terrific benefit story before I believe that…
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