Mary Schmidt Marketing Troubleshooter

Silly Sells - viral marketing success with John Cleese. Monty Python (and Cleese) fans take note. A B2B company, LiveVault, is using silly to sell, increasing its web traffic ten fold (which translates into thousands of sales leads). But, they didn’t just do silly for silly’s sake - the video in which Cleese appears is specifically designed to hit the hot buttons of its target IT audience, and the video is just one part of a marketing strategy integrating multiple tactics. For the full story, go here.

Terrific example of out of the box thinking, using the power of the web.