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Mary Schmidt Marketing Troubleshooter

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May 5, 2005

Beat! Crush! Kill! Yawn.

I just got yet another notice of a seminar about how to beat my competition to a bloody pulp. Sure, nobody makes money by sitting in a corner being polite. But, the “take no prisoners” approach is so outdated in our virtual marketplace. My competition today could well be my partner tomorrow. In fact, I often ally with (or refer business to) people that could be perceived as rivals. Better for everyone - including my clients. My friend and colleague Roxanne has coined R2R (Rival to Rival) for this new era. There are many different niches out there - thanks to the connections made possible by technology - and enough business for everyone, if we’re really good at what we do. And, people are finding that “nice guys” can and do finish first.

One Response to “Beat! Crush! Kill! Yawn.”

  1. mary Says:

    For those of you who think Attila the Hun management is the way to go (I seem to recall that book was actually originally intended as a joke)…No less a warrior and leader than Wellington noted, “Next to a battle lost, the greatest misery is a battle gained.” (after Waterloo).

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