May 11, 2005
Be Still My Heart (uh, wait a minute)
Turns out that perception is reality in bypass surgery (Seth Godin’s All Marketers are Liars - Heart Surgeons). People do just as well with a placebo scar as the people who actually have the surgery. (I’m not suggesting we all just “think positive” when we need medical attention - but certainly food for thought in marketing anything.)
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May 12th, 2005 at 1:44 pm
Hi,
From a different perspective. They do the same because both groups fail to change their behavior. Anyway, you left a thoughful comment on TP blog regarding employee branding. Branding, the meme, metaphor, isn’t there something better. Besides, branding is dead.
May 13th, 2005 at 11:23 am
I’d say the concept of branding isn’t “dead.” as with any other “hot” topic - the word is getting way overused - which is unfortunate. People diss it, missing the value of the thought behind it (just as happened with “strategic planning” - which all too often is neither really “strategic” nor planning” - but rather a wordsmithing exercise, a CEO ego massage, or both).
Nature of the beast - we humans are always naming things - and then discarding them as the next hot thing comes along. Fundamentally, though it all comes down to “boring but important” We have to say what we’ll do and do what’ll we say - in life and business - whatever we call that.
May 13th, 2005 at 6:45 pm
The placebo effect is known to be real - pharmaceuticals must actually perform above that level to be seriously considered. I can’t remember what it is, but I think it is in the 20-30% range.