No Pink for me, Thanks.
I was just reading on Tom Peters’ blog about Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market
Do we really want to promote a fired Season One Apprentice contestant as a role model? (one of the people interviewed for the article on “making the case for working women.”) C’mon, those people were flummoxed by tasks that any reasonably experienced administrative assistant could do, and with a lot less yelling and confusion. And, if I want to watch a cat fight, I’d much prefer re-runs of Dynasty.
Marketing to (and writing for) women doesn’t have to be cute. I hear “pink” and I think “patronizing.”
P.S. Pink, lose the Flash intro, people want content and they want it fast.
P.P.S. Rethink Pink – loads of good info and different perspective – including DON’T STEREOTYPE.
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Mary, I’d love to see a copy of the cover – the link you provided takes me to the Microsoft website – is there a link I’m missing? thanks!
Here it is…the code was right…the web gremlins have been busy today…
http://www.pinkmagazine.com/splash.html
Pink of course is really just an orienting concept. Rethink Pink is a rebel way to use pink – which as a color has been distained pretty much just *because* it is a favorite of females. I think pink can be silly and barbie doll and it can also be the new “in your face” way to say – “there’s a woman over here, now get over it.” That a simple color can engender so much debate and stir such passionate feelings speaks to how the whole female realm has been compromised and belittled. I am for reclaiming it — along with the varied aspects of women it carries with it.
Can we make HOT pink? No more Barbie for me!
Pink elephants…pink diamonds…pink-slip…pink eye…WHY would any
intelligent woman entitle a magazine for professional women “PINK?”
Did they even research the title? If they had they would have discovered there is another publication called PINK directed to the gay marketplace.
I don’t understand how the founders–who seem to be so savy
according to their bios on the “PINK”site could be so “unsavy.”
I just can’t take a publication–so named–to be very serious.
MaryB – I can only surmise they were aiming for the “in your face” – put a positive spin on it. I do give the publisher credit though – she responded to my email regarding this – and is publishing my feedback in letters to the editor. An excellent example of the schizo nature of “us women” We’ll still figuring out how to play, what we want to be…and I think it’s just as hard for the men. Women no longer have to depend on men to drag back the meat to the cave…and the men still expect us to be tending those cave fires…
(P.S. I’m also a “Mary B” – middle initial and all that. Southern heritage -double name for years…)