Mary Schmidt Marketing Troubleshooter

Forrester Research (one of the best IT/technology trends consultancies in my opinion) is projecting that US Online Advertising And Marketing Market will reach $26 Billion By 2010. .. According to them, online marketing and advertising will represent 8 percent of total advertising spending in 2010 — rivaling ad spending on cable/satellite TV and radio….Forrester Research Principal Analyst Charlene Li notes, “When at-work Internet use is taken into consideration, online consumers spend more than one-third of their time online — roughly the same amount of time they spend watching TV. Yet marketers spend only 4 percent of ad budgets online versus 25 percent on TV.”

Hmmmm…okay, but, I’m already blocking pop-ups, automatically skip Flash intros, click “no thanks” to “special offers” (no matter how teensy or vague they make that button) and ignore Google ads…so how is this money going to be effective? Interesting time to be a marketer! Burma Shave signs, anyone?