June 1, 2005
Shhh! If we don’t look at it, it’ll go away.
It’s getting tougher all the time for companies to do “smash and grab” marketing (where the company grabs as much of your wallet share as they can before they dump you and dash to the next victim). Thanks to the ongoing technology revolution/evolution…us little people talk to each other…and word gets around quickly in humble blogville. As Debbie Weill notes: Ignore the blogosphere at peril to your brand
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