It’s Really Personal NOT “Public” Relations.
At the end of the day, you’ve got to roll up your sleeves, overcome your inhibitions and social programming (Mom telling you it’s not nice to promote yourself) and get out there. As Stevel Rubel notes in his 10 Commandments for The Era of Participatory Public Relations “Thou shall be open and engaging.” (#6).
While I mostly agree with and heartily endorse his points - I don’t agree that blogging is for everybody, everywhere - at least not just yet - depending on your target markets, comfort levels, writing ability, etc. Such things as a blog should be tools - a means to an end - and they need to be part of a strategy and plan. Reminds me of the old saying, “If all you’ve got is a hammer, you treat every problem like a nail.” Don’t just start banging away on a wall - first think what you want to build (and how).
P.S. For those of you who don’t want to go allll the way over the Steve’s blog…here’s the Business Week cover story to which he refers - “The Power of Us, Mass collaboration on the Internet is shaking up business.”
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August 27th, 2005 at 12:37 am
Hi Mary. Well put. By the way, I cam in via www.micropersuasion.com. Our website is more “professional” than our blog, but the blog has a massive following…folks like to know the inside scoops, gos and such. The more blogs about non corporate type matters, the more corporate clients we seem to attract…people want “real”…there’s enough “spinning” in pr already, don’t you think? Like most bloggers would say, some media outlets are still underestimating the “power” of blogs. Gee, I wonder why newspaper says are down, and folks are turning off the TV…could that have anything to do with the web and blogging : ) Best Regards from Australia. Greg