June 15, 2005
When is Zero a positive?
I was in Target yesterday - saw the new “Zero” Coca-cola line extension. Huh? I’m already confused enough which is which. Apparently they think this will appeal more to young males. I may be completely out of touch - but when did “zero” have a positive macho meaning? Laura Ries goes into the sheer silliness of all this in her blog - It’s A Net Zero.
And - oh joy! Apparently they’re going to bring out those people singing on a hill again. That never did make any sense to me - how did that sell more cola?
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