Mary Schmidt Marketing Troubleshooter

Marketing types are often treated like the “bad girls” back in the 1950s. All the fellas love ‘em at night - snicker about ‘em the next morning. This, when nothing happens in any business until somebody sells something - and marketing, done right, is what makes the sale (and customer retention…and profitability) possible. As Seth Godin notes, “Marketing has a marketing problem.” Too often, people think marketing is simply newspaper advertising…a press release…a slick brochure…or even (Lord, give me strength) a big ol’ yellow pages ad.

Personally, I agree with the Yoda of Business Consulting - Peter Drucker, “A business has two functions - marketing and innovation. Everything else is overhead.”