It’s not about getting caught - it’s about doing the right thing.
Sad commentary on our times (or any times for that matter) - that companies have people with titles like “Director of Business Ethics” (If the company has to talk, talk, talk about ‘em, post big signs on walls and have a salaried position for such….something’s smelling fish-like and it ain’t in Denmark.) Web ethics are still confusing - but the old-fashioned notions of good sense and -yes - class still apply.
As Seth Godin posted: An anonymous reader wants to know what he should do. ” They’ll send it out on their servers, so blacklisting of our email servers isn’t an issue. (We’ve gotten burned on this in the past.)”
A trusted vendor offers to spam millions with no blacklisting. What to tell the boss?
Hey, just because you can do something doesn’t mean you should!
In parts of Montana, you can probably drive 150 miles per hour and not expect to get a ticket. Doesn’t make it less stupid.
Email marketing is not about what you can get away with. Email marketing is about treating people with respect so that they will listen to what you have to say. So you can build your brand. So you can tell your story.
A no brainer as far as I’m concerned.
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