Mary Schmidt Marketing Troubleshooter

From “tbray” at Sun Microsystems, via Ross Mayfield : The New PR Some good perspective on how the web (and specifically blogging) is changing the very nature of communications.

Here’s just a bit of the posting: “I’m not against information intermediaries; but the days of command-and-control PR are pretty well over. We, the bloggers, are going to go on telling the world what we’re doing for a living and why it matters, and we’re going to do it in our own voices, and we’re going to be simultaneously biased and eccentric and authoritative, because that’s how life is. If our company has a sane strategy and we believe in it, then the world is going to come to understand it.

You, the information professionals, you can aggregate us or repurpose us or debate with us or debunk us. But this big fat pipe with everyone’s voice roaring through it? It’s not closing.”

Hmmm….and yet one more example of how blogs are great information sources. Just a couple of clicks after checking out a blog (Ross Mayfield’s) recommended in a Fast Company interview with Alex Halavais, and I’m in a whole new world of information and thought-provoking commentary.