What I Would Have Told GM About Facebook.
May 17, 2012
So, there I am. In GM’s big conference room. All power-suited up. Powerpoint at the ready. What would I have said? (You can pretend I’ve got a beautiful Powerpoint set here, complete with compelling images [no stock photos] to reinforce my sound track blips below. There’s also a hand-out of the market scan I did for them that includes additional data points and recommendations. I’d be talking to the marketers on point after this overview presentation to the poobahs…if the poobahs don’t call security to have me kicked out the door. )
First, two data points from a recent Associated Press/CNBC poll:
1. 57 percent of users say they never click on Facebook ads or on Facebook’s sponsored content. About another quarter say they
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