Mary Schmidt Marketing Troubleshooter

I work with a lot of small businesses (I’m also a small biz person), so I know how daunting it can be when facing competition from the “Big Boys,” But, small biz actually has a lot of potential advantages -not the least being they’re much closer to the customer. The owner/CEO is usually right there, up close and personal, not thousands of miles away on a Mahogany Row, hiding behind phone systems and personal assistants.

As Tom Peters notes, “Beating Wal*Mart is a lark!”