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Mary Schmidt Marketing Troubleshooter

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July 29, 2005

What women want from men.

Actually, the deep dark secret is we’re insanely easy to please. And, if you’re marketing to women, here’s some good food for thought: What Women Want From Men from Marketing To Women Online. Excellent blog by Holly Buchanan (which I found through Michele Miller’s blog…blogville is such a great place to “meet” new people.)

If you’re not marketing to women - you probably should be. We make over 80% of the purchase decisions, even for things like lawnmowers. (oh, and a lot of us don’t like the color pink.)

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