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Mary Schmidt Marketing Troubleshooter

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August 1, 2005

Can I do virtual sit-ups?

On-line personal trainers are popping up all over (I just googled “Online Personal Trainer” and got 51,100 results). Of course, one of the biggest benefits in a personal trainer is having someone force you to exercise. The major advantage to the online training is the reduced cost. According to an article in the WSJ, online training programs cost as little as $5 to $10 a week.

Hmmm…just goes to show one can try to sell anything online. This should appeal to people that have self-discipline and want some expert help at a nice price. Of course, the downside is – well – we have to have discipline (”Put that Krispy-Kreme down, Mary!”) and I can’t imagine all 51,100 of the above search results are both honest and expert.

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