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August 4, 2005

Little things make for Customer Loyalty.

Just got back from Santa Fe where I stocked up at Trader Joe’s. Why do I so love TJ’s? Sure, they’ve got cool merchandising, the employees seem to be having fun and there’s great food for good prices - but what really makes me happy? Their attitude. I had a just opened bottle of white balsamic vinegar with problems (Things were growing in there. No clue why.) Did they demand a receipt of “30 days or less?” Question me as to what happened? Have to call the manager? Nope. The fella at the service desk just said, “Yechh! Tell the check out to not ring up your replacement.” I didn’t have to fill out any forms, sign anything, wait in another line. Simply trotted through checkout with my new bottle - and - ahem - a lot of other things. Now, that’s service!

3 Responses to “Little things make for Customer Loyalty.”

  1. Bruce DeBoer Says:

    “and – ahem – a lot of other things”

    M - you did pay for those “other things” didn’t you?

  2. Roxanne Says:

    I love trader joe’s too, except they no longer carry the greek yogurt cheese. I would like that to come back!

  3. mary Says:

    Bruce, Oh, you mean I was supposed to pay for all of the stuff? Oh dear. But seriously, folks T-Js could teach other stores a thing or two (that don’t have to cost a lot of $).

    And - Rox - sorry, can’t help with the cheese - but they still have the yogurt.

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