August 8, 2005
Focus is no longer expensive. Mass is.
Amidst all the thrashing around and pontificating that’s going on about what the Internet & blogging means to marketing and media (big and otherwise) - Seth Godin, of Purple Cow fame, does an excellent job of summing it up. Sure, we humans can still be convinced toxic sludge is good for us - but, the way in which we’re convinced (or convince ourselves) is changing. (”Wow! Tom Peters just blogged I can grow my business by shaving my head!…Where’s the razor, honey?”)
(No, I’m not saying Tom would blog such a thing…but you get the idea.)
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August 8th, 2005 at 4:41 pm
M -
Perhaps a little off this topic but I caught your comment on Tom Peter’s site. I’ll repeat it here:
Good points. However, unfortunately, most people in business have finite time and resources (One of the questions I ask entrepreneur clients is “Do you have the time and money to afford to thrash around first?”) I’m all for creativity and personally thrash around a lot when starting a project (tons of data, lots of scribbling and pie in the sky thinking). But, not everybody is Tom Peters… The downside is folks using “creativity” as an excuse to NEVER get focused (while the clock is ticking in the market opportunity , on the credit line, etc.)
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Your comment on this thread made me curious about your thoughts on “Creative Process”. I’ve long been facinated by the process with which peaple and/or companies believe make great creative results.
Your thoughts?
August 9th, 2005 at 10:28 am
Hmmm….two things: 1. My inherent resistance to people that try to make creativity a replicable business process; Spare me ever again having to sit in a crammed conference room and “brainstorm” with a facilitator armed with flip charts and colored dots… 2. Different people think differently (well, duh Mary). One person’s spark for thinking creatively is another’s inhibitor. Some of the best ideas/innovations of history have come from people with sloppy housekeeping (penicillin); just bumbling around (with chocolate in their pocket - microwaves) and making mistakes (Edison…down to the fella who had the failed epoxy over at 3M…)
I don’t think it’s possible to “the answer” when it comes to creativity.