“Going on vacation - don’t want to leave your dog at a kennel?”
Good example of a headline designed for the target market - and in the right place.
This is “just” a simple sign posted on the neigborhood bulletin board by the greenbelt where so many of my neighbors walk their dog. The sign is “professional looking” having been typed and printed on a good quality (I’m guessing) laser jet. Nice use of white space and photos, no misspellings…AND easy to read. It gave all the relevant data in bullet points re services and pricing (heck of a deal at $5 a day for the basics), closing with “experienced 13-year-old” (which made me smile) and giving a phone number. Had a color photo montage of dogs to grab the eye initially (in addition to the headline - dog lovers are suckers for looking at dogs, aren’t we?)
Loved that one of the neighborhood kids was showing initiative and - if I had dogs - I’d be inclined to call that “experienced 13-year-old” first.
Effective target marketing doesn’t have to cost a lot. It just needs to be - well - targeted.
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