Mary Schmidt Marketing Troubleshooter

“Brand” and “branding” aren’t just hot buzzwords of the day. Both have been around throughout human history. Whoever came up with the wheel was “branded”- at least locally - as “the wheeler” or “roller.” Which brings to mind medieval guilds and the the origin of names such as Carpenter, Smith, etc. And, regardless of what type of person - or business - today we are still identified by what we do.

Here’s some more good food for thought re Branding Myths.