August 29, 2005
Branding Myths
“Brand” and “branding” aren’t just hot buzzwords of the day. Both have been around throughout human history. Whoever came up with the wheel was “branded”- at least locally – as “the wheeler” or “roller.” Which brings to mind medieval guilds and the the origin of names such as Carpenter, Smith, etc. And, regardless of what type of person – or business – today we are still identified by what we do.
Here’s some more good food for thought re Branding Myths.
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