Mary Schmidt Marketing Troubleshooter

“Marketing” often has negative vibes for people - “Oh, that ‘fluff stuff’ they do over in the other building. Sniff.” Well, here’s the bad news - if we want to make money, make an impact, make a difference - we’re in marketing. Marketing is a whole lot more than advertising and PR (where a lot of the negatives come from). It’s how you package and position your product as well as how you support and help your customers. Forget brochure writing - think business development. So, we’re marketers - deal with it. (Another thoughtful and thought-provoking post from Creating Passionate Users).

Here’s the worse news - we’re all salespeople. Oh dear - more negatives. But, if you convinced your pre-schooler to wear matching socks this morning - congrats! You sold something. And, when all is said and done - nothing happens until somebody “sells” something - a choice, a product, a military tactic or a political idea.