“Strategic” Blogging?
Did a phone interview this morning with Cristina Opdahl of the New Mexico Business Weekly - talking about how to use a blog as a biz dev tool. We covered a lot of ground re my personal virtual marketing strategy and how technology tools such as blogs can really help a small business (or any size business for that matter) better communicate with existing customers as well as more easily attract new ones.
Of course, blogs ultimately are only as good as their authors (and contributors). And - it’s so sad - some of the earliest of bloggers are suffering “blog depression.” It’s tough to come up with new content on a regular basis (one of the signs of depression is “content anxiety.”) But, it’s well worth it when compared with the required effort (and costs) of more traditional marketing tactics such as advertising.
One thing Cristina and I didn’t get a chance to discuss is that a blog can be a critical piece of your brand. As Mark Thomson notes in A Good Brand Story, “A brand nothing more (or less) than stories that unite us all in a common purpose within an enterprise, and connect us with the people we serve on the outside.” People love stories and are much more apt to remember us when we tell good ones. Further, a blog is just one piece of your brand on the web.
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