Mary Schmidt Marketing Troubleshooter

I was astonished when reading New Yorker - the entire issue’s ad space was bought by Target. Each ad more creative than the next.

I’m a huge fan of Target - both as a consumer and a marketer. However, the key point to remember is that they didn’t just launch the logo and do New Yorker ads and expect people to flock to their stores. Target worked hard for years to build the brand as cool, fun and the place to go for many of us, for everything from make-up to lamps.