Mary Schmidt Marketing Troubleshooter

Go read Bruce Deboer’s excellent post on his blog - Marketing and Emotion…and then the logic kicks in…”Here hold this puppy, then I’ll tell you the logical reasons to own a dog.”

Hey, you had me at “hold the puppy.” All goes to if we want something, we’ll find a way to rationalize it.

Even highly logical seemingly cold people get emotional if you hit the right points of passion - just trash Star Trek to a “cold” engineer sometime and see…which reminds me of how Dr. Spock could always find a logical reason to risk ship and crew in a suicide mission to get Kirk out of yet another pickle.