Mary Schmidt Marketing Troubleshooter

Yesterday, I held a Web Pro teleseminar with my collaborator, Roxanne Darling of Bare Feet Studios. We were talking to several of my fellow NAWBO-NNM members (National Association of Women Business Owners) about all things Web - Web 2.0, how to get better results with search engines, Google’s mysterious ways, and (natch) blogging. We who are already out here in the blogosphere forget than some folks are so busy in real life they’re still catching up on what blogging is and its potential (or wondering why they should.)

So, last night at the NAWBO dinner meeting, I ended up holding a whole table hostage talking about blogging as a business development tool (well, they were asking, really!)

After the teleseminar, one of the participants, Lisa Godin, made a comment (on one of my older blog entries) that gives some great “newbie” perspective about both blogging and life. Here’s an excerpt of her comment, from my post, I do some of my best work while walking:

“I left our teleconference today, looked through your blog entries to find one to comment on just for the practice as Roxanne suggested, and this one caught my attention. I love the way the universe provides just the right message at the perfect time.

With so many things vying for my attention each day, what often got relegated to the back burner was exercise and funtime. No matter what I did to try to simplify my life, there always seemed to be more to do. More emails to read, more mail to open, more activities to juggle…And I was burning out! Frankly, I was afraid to even learn about blogging lest I have one more thing to add to my to-do list!

…They sound like contradictions, but both powerwalking and doing your best thinking, and walking meditations doing your best not to think, are likely to improve health, happiness and productivity.”

If you’re like Lisa (and my curious dinner companions last night) - wondering how to fit yet another thing (much less blogging) on your “to do” list - take a step back (and out) and think how you can work smarter, not necessarily harder. Blogging is a great biz dev tool/marketing tactic, but it’s like anything else - you need a plan and then work the plan.

Me? I’m headed out for my daily power walk. Back later to my “to do” list.