Mary Schmidt Marketing Troubleshooter

Andrew Field, a printer in Montana (where they seem to have more cows than people) spotted an untapped market and voila! Web Success. This guy was Web 2.0 before there was a 2.0 (1998). He recognized a great unserved market - all the small businesses and sole proprietors using MS Office that wanted quaility printing. He ponied up for a good web system (albeit on the cheap from “Wall Street refugee” it was still $100,000). Implemented the web site, added humans for the all-important relationship service & management and now has a BIG business. Check it out at www.printingforless.com.

So, if you’re a small biz thinking the Web won’t work for you - think again. You don’t have to restrict yourself to your city or state…or country, for that matter. And, if you’re a printer, you’re likely already losing business to Mr. Field and don’t even know it.