Mary Schmidt Marketing Troubleshooter

I stole this line from Bart Cleveland over at Small Agent Diary. Here’s more:

That’s why there are very few companies who live by the “yes” mantra to their core. If you’re going to be pure you have to be relentless about your mantra. Everyone you work with you must be more than a little obsessed with it.

On the face of it Bart is writing about working in a small creative agency, but he’s really observing life. Just as M.F.K. Fisher, one of my all-time favorite writers wasn’t “just” writing about food; she was writing about life (and beautifully).

It’s almost always harder to say “yes.” It’s so much easier, quicker and safer to go along with the crowd, keep our heads down and say “we can’t” instead of “how can we?” Unfortunately, this also leads to mediocrity and even wrongdoing.

So, how are you going to turn a “no” into a “yes” today? How can you turn a problem into an opportunity? Me? I’m off to take another look at my 2006 strategy, my bank account and today’s to-do list.

Tags: entrepreneur, entrepreneur sanity check, business development