Bartender Mktg. Model
As regular readers know, I love a good martini and making one is an art. Which brings me to “bartender marketing.” If only all of us were as skilled at building customer loyalty as a top-notch bartender!
I meet a friend once a month at Mykonos, a local Greek restaurant with a lovely low-key bar. When Jim sees me walk in, he starts making my vodka ‘tooni, up, very dry (with three olives, yes, indeedy.) And, it’s so cold it’s almost chunky. And, he also remembers my friend’s wine order. This for two women he sees once a month. He then keeps an eye on us without being at all intrusive. (We’re always very involved in solving the world’s problems.) He’s friendly without being smarmy, knows how to build a great drink, and anticipates our needs.
I worked as a bartender to help pay for college, so I know how hard a job it is. You try standing on your feet for 8 hours or more, being blasted by music, and dealing with all kinds of people, expected to remember their drink orders, correct change, and life stories. (Okay, I admit, it was a fun and lucrative job at the time.)
Now, if only the phone company hired more bartenders!
Tags: marketing, marketing troubleshooting, services marketing
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