Missing the point of blogs
Slate is talking Twilight of the Blogs. Apparently, “blogs have peaked.” Well, sorry, Slate but you’re wrong. Like many others who are constantly analyzing blogs, the on-line pub just flat misses the point (and power) of blogging. It’s not an industry, product or trend – it’s a way of communicating. And, communicating never goes out of style (sloppy as it may be at times.) What is changing is that the spin power of media, ad agencies, and governments is rapidly diminishing. It’s tough to fool people when they’re talking directly to each other out here in humble blogville. And, blogville has citizens from all over the world – U.S. China, Iraq, Iran, Europe. And, we’ll somehow keep talking. The bell has rung, the horse is out of the barn and there’s no going back – regardless of government censorship, business wishful thinking, and pundit pontificating.
And, yes, blogs can also be revenue generators. That isn’t going away either. People tend to – more than ever in our noisy world – buy from people they know and buy based on personal referrals, rather than marketing hoo-ha.
Read more: Hugh Macleod; Technorati: State of the Blogosphere; Edelman News: A Person like Me; 16M Chinese bloggers.
Tags: business development, blogging, marketing, marketing troubleshooting,
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Mary, who would have ever thought that the ultimate “disruptive technology” would be the human conversation. Granted, it is the human conversation glued together in a world-wide web – but still a conversation none the less.
“What is changing is that the spin power of media, ad agencies, and governments is rapidly diminishing. ”
I thought I was starting to feel less dizzy!
First time here, have enjoyed reading your postings.
I saw that Slate article as well, and I agree with you. I think journalists’ own angst over not being in control of this form of publishing is rendering them unable to see the forest for the trees. There are a lot of reasons to blog besides making money — personal as well as business. Just because journalists are only publishing for the money, they shouldn’t apply that same yardstick to all who are blogging.
Cross-commented from the Corante Marketing Hub blog
And so it goes – round n’ round. Buggy manufacturers dissed automobiles as a trend. Telegraph companies just couldn’t imagine why anybody would want a telephone. Olsen at DEC didn’t think anybody would ever want a personal computer. Every change is a threat to someone – rather they choose to look at the hard reality or not is up to them.
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