Thanks, Mom & Pop!
Update: If you’re looking for the shop, I’ve closed it temporarily for some renovation. If you’d like to talk about your needs - drop me a line or call. I’m always happy to chat and offer special rates for “Mom & Pops.”
I just set up a little Mom & Pop Shop here in my virtual office. Why? I got tired of hearing, “I’d love to work with you, but we just can’t afford it.” Now, I can blather on all day about value and experience, but at the end of the day, folks only have so much money to spend. And, they’ve also got to do little things like make payroll, pay the store rent and feed the kids.
I’ve been bummed about this for a while, since I’ve got a big ol’ soft spot for the so-called “little” people sole proprietors and “Mom & Pops.” Growing up, I watched my Mom & Pop start and grow their own business on a shoestring and a prayer, making it up as they went. They paid the bills, created jobs and set a great example for me, but it was a tough life. (That’s my M&P up top there. Billie and Bob Hensley, Hobbs, NM. Can you tell it was 1971? I think I - ahem - gave him that tie.)
So, over the past couple of years I’ve steadily worked through how to offer “bite-sized” services that delivered value at a fair price for both my clients and me. It’s still a little rough around the edges, but thanks to Web technology I can try such things and change them as needed. All without having to go through some laborious process with senior management, production or distribution. Yet another example of how Web technologies (as confusing as they can be at times) are changing how we all do business!
Tags: entrepreneur, marketing marketing troubleshooting small business
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