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Mary Schmidt Marketing Troubleshooter
Mary

The Flamingo Factor

May 21, 2013

flamingosI’m fortunate that I live a “20-minute life” (As Sunset magazine dubbed it - pretty much anything and everything I need or want is within 20 minutes of walking or biking.)  I “run” errands on foot, and take (almost) daily power walks. And on those walks, I see many things I’d totally miss if I were driving. 

Things that make me smile. Get my creative synapses going. Give me ideas for clients. Just the other day, it was a flock of flamingos in someone’s front yard. 

Pink. Plastic. 2 feet tall. Carefully placed. At least 40 of ‘em.

I smiled all the way home.  And I thought, “Now, that’s someone I’d love to hire if I needed someone to think way outside the box.”  Seriously. I wouldn’t put a flock of plastic flamingos in my yard…and

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Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

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Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

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If one of the self-anointed experts contacts you, pitching magical thinking, ask:

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2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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