RSS Feed .(JavaScript must be enabled to view this email address)

Mary Schmidt Business Builder & Renovator


The “So What” Test for Entrepreneurs

Apr 27, 2016

In talking with entrepreneur clients, I often do a bit of tough love and give them the “so what” test.  (Better to hear from me than a potential investor or customer.) 

If you’re thinking about starting a new biz or have a cool new invention - before you max out the credit cards, quit your job or clean out the kids’ college fund - think about how you would answer the following:

1.  “I’ve got a great _________!  Nobody else can do it.”    So What? What problem does it solve?  Do people recognize they have a problem?  Or, that they really want to do whatever? - remember, automobiles and phones were both initially dismissed as fads. 

Some technology, while feasible, can be so far ahead of its time, the inventor is long dead before

Read More

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads


Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice