http://www.maryschmidt.com/2006/04/19/ouch-branding-hurts/ Business Development, Marketing, Common Sense & Creativity Thu, 25 Feb 2010 19:47:17 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.maryschmidt.com/2006/04/19/ouch-branding-hurts/comment-page-1/#comment-141981 David Tue, 12 Feb 2008 20:53:49 +0000 http://www.maryschmidt.com/2006/04/19/ouch-branding-hurts/#comment-141981 I really like this no nonsense approach to branding and I couldn't agree more that many tend to elevate the complexity. At the end of the day, a brand is nothing more or less than the gut feeling that people have about you. They're the ones with the iron, not your business. They brand you. Sure, you can try to influence how they do it... but the only way to successfully do that is by delivering the experience you promise. Focus on the experience. Deliver it. Watch your brand grow stronger and stronger. I really like this no nonsense approach to branding and I couldn’t agree more that many tend to elevate the complexity. At the end of the day, a brand is nothing more or less than the gut feeling that people have about you. They’re the ones with the iron, not your business. They brand you. Sure, you can try to influence how they do it… but the only way to successfully do that is by delivering the experience you promise. Focus on the experience. Deliver it. Watch your brand grow stronger and stronger.

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