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Facebook Was Never the Fresh Air Fund.

Feb 09, 2012

Polar bear hugging dogOne of my mentors/role models/bosses in a past corporate life had a saying, “We’re not the fresh air fund.”  This coming from one of the kindest women I’ve ever known.  She would do just about anything to help anyone.  However, she was also extremely savvy.  In business - like it or not - there are hard realities. 

I always remember this whenever people start with the squishy.  A business is supposed to make money.  If it doesn’t, it doesn’t last long. 

That’s why Facebook has (all along)

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Tip of the moment

The Biggest "C"

When you're in start-up mode, investors often pressure you to hire "key" people, such as a COO and/or a CFO. Only one problem with that. If you don't have a product or customers, there isn't much for them to do.

Forget multi-tasking for a sec. Selling doesn't come naturally (if at all) to someone whose forte is nuts and bolts operations. Even if he or she has the best of intentions, it just ain't gonna happen. (Qualification, pursuit, and closing is as much an art as a science.)

So, resist the urge and pressure to hire the big Cs. Because the biggest C of all is CUSTOMER. Product (that works). Sales. That's it. (And have a plan for growth that includes bringing in more people as they're needed.)

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