Fun: Priceless
“Conventional” wisdom these days seems to go that we hate and/or ignore conventional interruption advertising. Um, well maybe not. And this from me, an “equal opportunity hater” of commercials - rather they’re on television, web sites, shopping carts…or the back of stall doors (Dudes, I can’t see that far anyway!)
All that said, I love the Mastercard MacGyver commercial that premiered during the last Super Bowl and has run probably about a million times since. I will actually stop and stay in the room to watch it yet again, just for the bit of business at the end where he’s in the market check-out lane with the motley little collection of things including one tube sock and a turkey baster. Why? Two reasons: 1. I get the reference; 2. It’s entertaining. Does it make me rush out and get the credit card? No. But it does make me think more positively about Mastercard.
So, when it comes to promoting your company - maybe it’s as “simple” as the audience should 1. get it; 2. enjoy it. (I said “simple” - not “easy.” Getting your targets’ attention and interest doesn’t automatically mean they’ll actually buy anything from you.)
P.S. It helps immensely if you have talented actors (employees, vendors) with exquisite timing and the ability to do a lot with a little. Example: “MacGyver’s” facial expressions and timing…watching him do the wee bit o’ business when stuffing that sock into his pocket brings a grin to my face every time.
P.P.S. And just what is so inherently funny about “tube sock?” This wouldn’t work nearly as well for me if they said “athletic sock” or “white sock.” Ah, the power of words and knowing when and how to use them. That’s why great comedians (and writers and marketers) are - well - great.
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