“I just can’t close a deal. I don’t know how to sell.”
I frequently hear this lament when talking to new business owners. And, selling isn’t easy. But, here’s how the conversation often plays:
MS: So, what is the prospect saying?
Non-closer: Well, I sent the proposal three weeks ago and they haven’t called me!
MS: Have you called them?
Non-closer: Um, no. I’ve been busy.
And so it goes…
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Can’t get no satisfaction
The bad news: You’re in marketing. The ugly news: You’re also in sales.
Open the Kimono!
Tags: business development, entrepreneur
entrepreneur sanity check, sales







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October 25th, 2006 at 2:43 pm
Mary, I just got done with a three day tour of “non-closers” with a client that is seeking to transform them into closers.
I think I need a beer! What will you be drinking?
Grin.
Thanks for stirring the pot…much appreciated,
October 25th, 2006 at 3:10 pm
And, did they also talk about how they always get beat on price?
I’ll join you in that beer! Cheers!