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Mary Schmidt Marketing Troubleshooter


Pivot! Dump Trucks to Dance Hall

Oct 22, 2014

Pivot—What all entrepreneurs should be able to do when their original idea doesn’t work.

I just returned from Las Cruces, where my client, The Loan Fund, had a celebratory lunch for their 25th anniversary at The Beverly Hills Hall. So? What’s interesting about that?  An event hall—lots of those around. Then I met Victor Perez, the owner (and TLF client).  Talking about his family, he said “We’ve got entrepreneurship in our blood.”  He told me how his grandparents started the biz back in the 40s—digging out sand and gravel from the arroyo and then driving the loaded dump truck to White Sands missile range. (Yes. They sold sand to White Sands.) From that one dump truck, they built a thriving cement plant business.  Then, as such things

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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