“I’ll pretend I didn’t know…
…some are bound to get through, and if only a few do, it’ll make money for me.”
This was the response when I warned someone that just because she had access to 4000 email addresses (via a former employer) didn’t mean she should send out an email blast. Those nasty things like employer restrictions and spam laws, doncha know. And, how many people would be ticked off and never give her any business, regardless of her other approaches?
This came to mind today as I was reading about Verizon’s latest marketing brilliance. They’re going to now force customers to sit through unwanted pitches, putting banner ads on mobile phone web browsers. Yeah, that should give everyone the warm and fuzzies; they’ll be flocking to re-up with Verizon (not).
C’mon Verizon! I know you’ve got hundreds of marketing people there. And, surely some of them pay attention to what’s going on in this, the 21st century? You’ve got to know better.
Bottom Line: Just because you can do something - doesn’t mean you should. (“Now, Johnny. If all the other VPs of Mktg. were driving their Hummers off a cliff, would you follow them?” “Ahhh….Mom, you always say that!”)
Read More: When You Sell Hammers, Everything Looks Like a Nail
Tags: Verizon, advertising, marketing, marketing troubleshooting
View the Blog Roll