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Mary Schmidt Marketing Troubleshooter

Mary

Brace Yourself for the Pinterest Wave!

Feb 08, 2012

Pinterest logoOh Dear. Pinterest has risen to the top of the buzz heap.  Seems everywhere I go on the social web, there it is….the NEW BIG thing that EVERY BUSINESS MUST HAVE!  Success tips. The top ten things you Must Do.  Etc. etc. (You know, the same headlines you’ve seen over the years for web sites, email newsletters, voice mail, Myspace, Facebook, Twitter, YouTube…direct mail…and so on.)

My question (as always) is, “Why?”  Why do you, I and apparently everyone else in the webverse need it? How many

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The Biggest "C"

When you're in start-up mode, investors often pressure you to hire "key" people, such as a COO and/or a CFO. Only one problem with that. If you don't have any customers, there isn't much for them to do.

Forget multi-tasking for a sec. Selling doesn't come naturally (if at all) to someone whose forte is nuts and bolts operations. Even if he or she has the best of intentions, it just ain't gonna happen. (Qualification, pursuit, and closing is as much an art as a science.)

So, resist the urge and pressure to hire the big Cs. Because the biggest C of all is CUSTOMER. Product (that works). Sales. That's it. (And have a plan for growth that includes bringing in more people as they're needed.) For more free advice >>