The Problem with Marketing Creativity
Maureen Rogers, of Opinionated Marketers, did her own riff, Creativity Abuse, on my post, When Bad Creativity Happens to Good People, expanding on how creativity for creativity’s sake isn’t a good business idea. (In fact, I think she said it better than I did. Dang, I hate it when that happens…)
Money quote #1: Sometimes I don’t want to just see stock photos of business types sitting around gazing into a computer screen. Sometimes I want to know what they’re looking at.
Money quote #2: Business web sites, ads, and collateral can be artful, but here’s one place where form absolutely must follow function.
if you’re an ad/web/brochure designer, print these out and hang next to your monitor. (Yeah, the one you’re gazing into right now.)
Tags: creativity, design, marketing, web marketing, marketing troubleshooting
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June 13th, 2007 at 6:13 am
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June 13th, 2007 at 6:13 am
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November 27th, 2007 at 8:39 am
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