Mary Schmidt Marketing Troubleshooter

Dawn Rivers Baker recently wrote a terrific post, Rebel branding with a cause, in which she references my support of Habitat. Here’s a snippet to get your interest:

Starting point: branding, reduced to its simplest terms, is about what distinguishes your company from everybody else who sells whatever it is that you sell.
Ending point: you can find ways to use the things that matter to you (in the realm of causes, political opinions, business ethics, etc.) in your branding efforts.

Reading the post prompted me to do two things:

1. Go to the Albuquerque Habitat site and make my January donation. (Kept falling to the bottom of my “to-do” list. Thanks, Dawn!)
2. Look at the whole branding blah-blah brouhaha a different way.

We marketers talk a lot about “personalizing your brand” - “Your brand is what you do” and so on. If you boil it all down, your effective brand is your soul and your brain (and how you nurture the former, use the latter.) In writing this blog, I strive to show a bit of both of mine. If you find value in my writing, share some of my interests (Susan, enjoyed our BSG emails!), or can connect with one of my beliefs, then you’ll likely want to talk further and/or work with me. If not, then neither of us have wasted any time or money. Plus, I have the platform to promote worthy ideas and causes while also developing my business.

After all, as I frequently soapbox (Sorry, Glenn. I’m making a verb out of a noun again.) - people buy from other people, not logos. And, all business is ultimately personal.

Related Posts:
Silly Versus Serious
I don’t have time to play on the computer.
Five (Ten) Things You Didn’t Know
The Thanskgiving List
People Eat All Year Long

All my Branding Blah-Blah posts

Tags: blogs, blogging, branding, branding blah-blah, marketing