Product Launches: WOW! or Yawn?
(From left, Kevin B. Rollins of Dell, Sean Maloney of Intel, Steven A. Ballmer of Microsoft, Hisatsugu Nonaka of Toshiba, Hector Ruiz of Advanced Micro Devices and Todd Bradley of Hewlett-Packard at Vista’s kick-off event.)
I wasn’t going to blog about Microsoft’s launch of Vista, since both Seth Godin and John Whiteside have already posted about it (along with about 10,000 others.) But I just cannot NOT share this NYT photo with my readers (who may not be glued to “hot” breaking marketing news.)
Um, fellas, if you, the grand poobahs, can’t at least look excited - how are we, your target customers, supposed to believe the graphic behind your head?
Comes down to you can’t tell people wow, you gotta show them something that will make them spontaneously go WOW! (The bad news is that this also means some people will absolutely hate you, your idea or product. That’s the price for passion.)
Tags: product launch, Microsoft, Vista, marketing troubleshooting, marketing
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January 31st, 2007 at 9:22 am
Maybe the tagline should have been, “The ‘wow’ starts in three hours. Talk to us then.”
January 31st, 2007 at 10:55 am
Wow. Bullseye Mary! (how’ve you been - sorry I haven’t stopped by much lately). C’mon guys, kick it up a few notches so we can really care about this. Maybe they should put the actual software developers up there instead - the poor guys with the real passion who probably make 50 times less than these “poobahs”. Keep up this “zigging” when everybody else is “zagging” Mary! All the best.
January 31st, 2007 at 1:18 pm
John,
Indeed. One would think with gazillions all these companies spend on PR - one of their people would have managed the event so that the photographers didn’t get this “Oh Dear God, another dog and pony show, yawn…” candid.
Terry,
Good to “see” you!
Yes, I’d be responsive to a passionate tech geek - even if I didn’t understand a word he/she said.