Mary Schmidt Marketing Troubleshooter

We chatter a lot about having a “conversation with your customers” in marketing. And, then there’s the ol’ grammar and “correct” wording. We’ll bump right into a company that’s an “it” in their marketing collateral and press releases.

Tough to talk to an “it” isn’t it? (Unless you’re on some really good drugs…) So, is your company a “we” or an “it?” What do your customers think?

And, this is just the beginning. You’ve got to say something interesting and relevant to your customers/readers.
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Tags: marketing communications, marketing, marketing troubleshooting