Your Business Blind Spots
There’s a good reason they’re called “blind spots” - you can’t see ‘em.
Even - ahem - I have them. That’s why I signed up for a special session with Web Maven Lena West to talk about my goals and plans for web site renovation. I’ve gotten great results with my low key, low cost web/blogging strategy I implemented a couple of years back, but it’s time to evolve again. Lena, in her friendly yet no nonsense way, gave me some much needed whacks in the head about my site and target market(s).
Which brings me to three questions you can ask yourself/your staff/your salespeople to at least identify the location of the blind spots (Yes, I can do this for clients, not so well for myself. What? [Whack!] What? [Whack!] Where? [Whack!] )
1. If I wasn’t me, me, wonderful me why would I care about what I offer?
2. Have I designed my product line/services so people can easily move from one level to the next? (and more importantly, want to do so on their own.)
3. Am I giving my target market(s) an easy way to buy from me? (start simple, duh-oh) And, yeah, make sure your web site is consistent with your real-world offerings. (Don’t start marketing before you’ve got the infrastructure in place - and that goes for brick and mortar ops too. duh-oh #2)
Thanks again, Lena! I’m busy translating those whacks into action - new site coming soon (really).
Related Posts:
Why You Didn’t Get My Business - The Web Site List
Creative (and Effective) Web Marketing
Your Web Site Doesn’t Replace Selling.
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Tags: ecommerce, web development, web marketing, marketing troubleshooting
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