Your Brand: Good Design is Honesty
Yesterday evening, I attended an AIBA (Albuquerque Independent Business Alliance) gathering where a local design poobah, Steve Wedeen, spoke - briefly, humorously and well - on “branding.” His firm, Vaughn Wedeen, designed the new AIBA logo and does much of the high profile, way cool graphic design here in the quirky burque (and across the state.)
Not knowing Steve before yesterday, I was prepared to politely sit through the typical/stereotypical designer blah-blah in which branding is confused with logo colors and snazzy high-dollar advertising. I was pleasantly surprised when he started by saying, “Your brand is what others think of you.” and continued that “good design is - well - honesty.” In essence, you can have a great logo, but you gotta live the brand. I’m sure Sarah Susanka, of “Not So Big” fame, would agree.
(Hmmm….Independent businesses…The “Not So Big” Business. I feel another blog post coming on. I’d better check first to see if Sarah is writing a book by that title…)
Related Posts:
Martini Musing: The “Not So Big” Life (Again)
Your Brand: It’s the ‘tude, Man
Good Versus Great Design
All my Branding Blah-Blah posts
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Tags: Albuquerque, brands, branding, branding blah-blah, Sarah Susanka, Mary Schmidt, The Not So Big House, The Not So Big Life
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May 2nd, 2007 at 7:31 am
You couldn’t explain it better: ” you can have a great logo, but you gotta live the brand” are words worth framing for a company. I think the ticket on this is showing up coherence, developing consistency.