I Don’t Want “Everybody” To Visit My Blog.
I was recently talking to an otherwise savvy (and mega-successful) businessman. He was dissing blogs and I encouraged him to visit mine. He replied, “Yeah, well, [eye roll, shrug] you want everybody to come to your blog.” As we often do, I thought of the reply about five minutes too late…I most definitely DO NOT want “everybody” to come here - just the smart people - the ones who want to learn (along with me) - have something to say - want to talk more.
Blogging isn’t a cute fad - biz leaders and successful entrepreneurs have been doing it for years. It’s simply(1) a way for people to communicate. And, this isn’t my personal ego log - it’s my on-line office. I’m inviting you in to sit a spell, get comfortable, and talk. We don’t have to agree.
Success (and happiness) is all about connection. The methods will change (already are, from text-based blogs to podcasting to video, and cool mixes of all) but the basics don’t - and haven’t since Ogg tried to tell Grogg that there was a saber-tooth behind him. We humans have to communicate - we’re compelled (programmed) to try - and it’s critical to our survival and happiness.
Web site traffic, hits, links, and email blasts do not quality communications (connections) make.
(1) Simple ain’t the same as easy.
Related Posts:
Five Reasons You Can’t Blame Iowa NM Web Developers
Blogs - The Four Fear Points
Mo’ Better, Mo’ Blogging (yes, for business)
How Do You Write An Outstanding Blog Post?
Gloggers Unite!
I Don’t Care If Only 50 People Read My Blog.
Blog Business 101
And, my answer to those of you who ask, Can you help me get started in blogging?
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Tags: blogging, business development, web marketing, marketing troubleshooting, blogs, communications
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June 18th, 2007 at 6:58 am
Mary:
I think it’s important for us bloggers to hear some dissent every now and then. It forces us to reevaluate why we blog and the benefits we receive.
And while I don’t think my blog will ever replace the traditional advertising I do for my products, I know that it is just one more avenue for me to connect with my customers and to hear what they’re thinking.
I think celebrity handlers have the right idea. Some people want to see the movie that “Big Time Star” is in. Others want to buy the lunch box. Still others will join the fan club and attend “meet and greets” and go to premieres and care a whole lot about “Big Time Star.”
Does rabid devotion hurt the star? Of course not. Many singers, writers and actors have built 50-year careers based upon a few mainstream performances that flush out the rabid fans. Later, they build the theater in Branson or tour regional theatres in a one-woman show or write three new installments of their book series every year.
My blog gets read by a few hundred members of my industry every day. They’re not all the same people. But out of that number, I’ve connected with 15+ rabid fans. The ones who evangelize for me. Who love my product and the stuff I write.
And unless one of them stalks me, I think I’ll continue to see a huge benefit to their support.
July 27th, 2007 at 9:28 am
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