RSS Feed .(JavaScript must be enabled to view this email address)
505-856-2551

Mary Schmidt Marketing Troubleshooter

Mary

The “If Only” Syndrome

May 14, 2013

stop whining feeWe all do it at one time or another. Find excuses for doing (or not doing) something. Look for others to blame. It’s human, and it’s also self-defeating.

“If only we had closed that deal.”
“If only we had a larger marketing budget.”
“If only we had more customers.”
“If only we had more space.”
“If only we had a working prototype.”
“If only we had more support from the state.”
“If only the economy was better.”

Etc. etc. etc. Doesn’t just reading that list bring down your energy level? Does mine. 

Life is hard. Life as an entrepreneur is never easy, no matter where you’re located or your type of industry.  So, if you find yourself starting a sentence with a sigh and “If only”....stop!

What DO you have?

What CAN you do? (For

Read More

Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

Free Downloads

New!

Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

More Free Advice