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Mary Schmidt Marketing Troubleshooter


“It’s Hard To Be Human!”

Sep 04, 2014

...said a friend at lunch the other day, with a laugh.  And, sure that sounds funny, but…

One of my biggest pet peeves is “It’s nothing personal. It’s business.”  In reality, EVERYTHING we do in business is, in fact, personal…because we are all—yup—humans.  And humans make decisions based on emotion, then find the logic to support the decisions. That goes for everything from buying shoes to hiring an employee.

You are, in fact, always marketing to a “consumer.”  The business buyer is using the same set of emotions and perceptions he or she uses to make personal buying decisions. Certainly, we have different “personas” depending on type of purchase, time of day, and need…however, every single one of those personas are human.

...I’d add

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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