Mary Schmidt Marketing Troubleshooter

I read a lot. I think a lot. I have to - as part of my job - read a lot of “marketing stuff,” and then [ sigh] think about it. Some days this is so not fun - because so much of the stuff is so not special. Every time I read, “We’re the leading supplier of” or “We’re the industry leader” I can just hear the Church Lady, “Well, isn’t that special.”

So, before you start on your next marketing piece, channel your inner church lady. I, and your potential customers, will be ever so grateful.

For more life and biz lessons from Saturday Night Live, read Terry Starbucker’s post, The Perfect Cure for Summertime Blahs, More Cowbell! Hmmm….mebbe we should put a little more cowbell into our marketing. Would be great for that Purple Cow standing out in the field.

Related Posts:
Press Releases: They Don’t Care What Your CEO Says.
Marketing Messages: Is Everything “Awesome?”
The All-Knowing, All-Seeing “I”

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Tags: entrepreneur sanity check, marketing, marketing troubleshooting, marketing communications